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Wednesday, 17 October 2012

A crimson landslide - that's more like it!

Bravo Bodyform! In a hilariously up to date response to a man called Richard's criticism of the lies of "happy" period adverts and his oft-heard lament that PMT made his girlfriend into a she-wolf, Bodyform have issued a announcement from their "faux-boss". Caroline Williams precedes to inform men everywhere that they had indeed lied - lied to protect men from a truth that they couldn't handle - that there is no happy period!!!!

The best line has to be "The blood coursing from our uterus like a crimson landslide". Thank god one sanitary towel provider has the balls to actually say what their business is all about. I also LOVE the blue liquid on the desk which she drinks - mocking the blue liquid often poured onto sanitary towels to suggest their absorbency in adverts. Because the truth of the whole thing is just so ghastly - yes we women also fart.




This was what the advert is a response to:

Richard Neill to Bodyform 8 October at 21:30 via Mobile 
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Hi , as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn't I get to enjoy this time of joy and 'blue water' and wings !! Dam my penis!! Then I got a girlfriend, was so happy and couldn't wait for this joyous adventurous time of the month to happen .....you lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger

I seriously hope that this advert will usher in a new time of frankness in advertising for women's sanitary products. There is nothing to be ashamed of - its natural - every woman has them. So why shouldn't we call a spade a spade. Good for you Bodyform! From now on I will be choosing your pads to catch the crimson landslide from my uterus. 

Oh and here is an example of one of those skirting around the issue adverts of yore:

5 comments:

Janene said...

OMG. Absolutely hilarious! Still, I wonder if it will go over like a lead balloon with some guys. She's right -- most men can't handle the truth!

p.s. I love how she drinks the water.

Tricia Lorntson said...

Love, love, love it. The fart at the end was the coupe de grace!

Aimee Lewis said...

Janene - I guess it doesn't matter if it does go down like a lead balloon with men - women are their customers!

Rum-Punch Drunk said...

Brilliant, absolutely brilliant. The video is real funny. What can I say, Thanks Richard, ha ha ha ha.

I don't think men want to really see some of the truths behind periods. They'll pass out. ha ha ha.

Joel Klebanoff said...

Women fart? My world is shattered.

That was hilarious.