BGH in Argentina is promoting its new line of silent Air conditioners with the campaign "Big nose". People with a big nose, who need air filtered more due to their capacity to take in more at one time, get a discount of 25% on their air conditioners. All you have to do is to measure your noses in the Nose-o-meter which flashes and sets off an alarm if you touch a sensor with your over-sized honker.
I would rather die frankly. I have been blessed with a rather big nose and if a store assistant or anyone pointed it out, let alone an alarm going off to tell the whole shop, I would burst into tears. Yes I'm vain, yes I'm sensitive, yes I have no sense of humour about my physical appearance. But seriously. Only a boy creative team would come up with an idea like this (a boy team at Saatchi and Saatchi). And I assume only men will venture into the shops to pick up their discounts. This is a perfect example of the creative idea which makes you male creative boss laugh and every stupid dumb arse male in your agency really excited, only to go out and be totally inappropriate. Sorry for my rant...its just that I'm rather sensitive about this issue. In fact I feel a little upset. Excuse me. I've got to go and...sniff...blow my 25% discount giving asset.
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